Teach it a voice with real examples and a style card, then give it a brief. It writes six candidates, checks each against the voice, and keeps the best.
How it works
Make a voice. Name it, then paste writing that already sounds right: references, gold standards, and lines to avoid.
Draft a style card. A short guide written from those examples, which you can edit.
Write from a brief. Pick a format, say who it is for and what is true. Keep one to six candidates and pick the one you use.
Use cases
- Launch copy
- Headlines, taglines and announcements that sound like the rest of the brand.
- One voice, many writers
- Everyone drafts from the same examples and the same style card.
- Lines to avoid
- Mark the phrases a voice never uses, and drafts stay clear of them.
At a glance
- Learns from
- Your examples and a style card
- Writes
- Six candidates, scored against the voice
- Keeps
- Every draft, and which one you picked
- Also runs in
- Workflow Builder